Brainchild Festival

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New visual identity for Hatch. As part of Brainchild, Hatch is a platform for creators of all kinds to share new ideas and works in progress with a friendly audience.


Spirals are expressions of creativity. They are often found in the natural growth pattern of many organisms and suggest the process of growth and evolution. Spirals also represent incompleteness and an intention to go somewhere, and in relation to Hatch, the start and process of a new idea.