My work is about using creativity to drive positive change in the world. Since 2014, I have used creative strategy, graphic design, illustration, and animation to promote awareness about topics that matter. From climate change to community work, I collaborate with organisations to elevate their branding and storytelling.

As lead creative at C40 Cities from 2019 to 2024, I led the organisation’s brand refresh which was complemented by a set of evergreen custom illustrations and animations, bringing colour and personality to their website and social channels. As I researched others in this space, I noticed many organisations were falling back on generic, stock-heavy visuals. These images can feel dry, impersonal, and at odds with their aims to connect with audiences on an emotional level.

Through custom illustrations and thoughtful design, I create eye-catching, memorable branding that adds that human touch, which sets clients apart. I transform complex topics into accessible, visually compelling narratives through images, infographics and animation. The result is a coherent set of designs which can inspire hope, engage audiences and funders, and achieve real change.

My creative style: a rainbow on a minimalist diet, with a pinch of doodles for extra flavour.

Let’s work together.

Laure

laure@laurereessmith.com
+44 7818 068 369
Instagram
LinkedIn