Bringing a human touch to climate and social impact initiatives through creative strategy and illustrative design.
Climate and social impact initiatives are doing incredible work across the globe. As some of the most innovative, inspiring and impactful organisations around, they deserve branding that is bursting with energy and delivered with clarity.
But all too often, a cause’s internal creativity isn’t matched by its external expression: complex topics remain stubbornly difficult to decipher, generic stock imagery feels impersonal and uninspiring and campaigns struggle to connect with increasingly distracted supporters.
It doesn’t have to be like that.
For 10+ years I have been using creativity to drive positive change in the world - using creative strategy, graphic design, illustration, and animation to promote awareness about topics that matter.
Through custom illustrations and thoughtful design, I create eye-catching, memorable branding that adds that human touch, which sets clients apart. I transform complex topics into accessible, visually compelling narratives. The result is a coherent set of designs which can inspire hope, engage audiences and funders, and achieve real change.
My creative style: a rainbow on a minimalist diet, with a pinch of doodles for extra flavour.
Let’s work together.
Laure
laure@laurereessmith.com
+44 7818 068 369
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