Lead Creative

C40 is a global network of mayors taking urgent action to confront the climate crisis and create a future where everyone can thrive.

Goal:
Refresh the C40 brand to reflect its evolved narrative and lexicon, positioning it as a leader in the global climate movement. The new corporate identity should stand independently and serve as a foundation for sub-brand identities.

Concept:
The C40 brand identity aims for global impact while maintaining local relevance. A dynamic colour block system represents the unity and collaboration within the C40 network. Each colour symbolises a vital aspect of C40, highlighting the collective strength of cities, partners, networks, and programs.