Creative Direction & Visual Strategy, Illustration & Report Design
In collaboration with: Web Developer Jack Redley

Beyond the Bin aims to engage and upskill politicians and policymakers on waste and its economic implications, informing policy discussions ahead of the Circular Economy Strategy for England.

Client Green Alliance is a leading UK environmental think tank, working to accelerate political action for a greener, more sustainable economy. The project consisted of an interactive site and report exploring the hidden story of waste across the economy, identifying opportunities to reduce waste and promote a more circular economy.

Working alongside web developer Jack Redley, I led the creative direction and visual strategy, ensuring the report and its accompanying digital experience clearly communicated the urgency of tackling waste beyond household recycling.

The project had the opportunity to be previewed by MP’s, view the website.