Creative Direction & Visual Strategy, Illustration & Report Design
In collaboration with: Web Developer Jack Redley
Client Green Alliance is a leading UK environmental think tank, working to accelerate political action for a greener, more sustainable economy. Their Beyond the Bin report challenges the common misconception that waste is just what we throw away, it is embedded throughout the entire supply chain, from resource extraction to disposal.
Working alongside web developer Jack Redley, I led the creative direction and visual strategy, ensuring the report and its accompanying digital experience clearly communicated the urgency of tackling waste beyond household recycling.
The aim was to shift public perception and influence discussions among policymakers and industry leaders around defining a zero waste economy and take action at every stage of the system, starting with better design, reuse, and circular solutions.
